Fraud & Risk

Online Identity and the Digital Economy of Tomorrow



The online world allows people to interact with strangers across the globe without any physical confirmation that they are who they claim to be. In this environment, it is the digital footprints users leave behind which have evolved to become more accurate identifiers than traditional verification and authentication methods.

In this paper, Pipl highlights how we arrived at the current state of authentication and the challenges this poses to online companies, followed by insights on how online identity elements can be combined with "offline" elements to provide more effective results. Brief overviews of Pipl's SEARCH and API solutions are provided, along with a summary of their recursive search algorithm. Four factors expected to influence risk mitigation in the future round out the document.

Online Identity and the Digital Economy of Tomorrow

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