The Subscription Lifecycle



Over the past five years, the eCommerce subscription market has grown by more than 100% per year according to McKinsey. With more and more companies attracted by the prospect of recurring revenue, it is vital that those businesses who offer subscriptions fully understand the model end-to-end.

In this paper, Vindicia looks at five stages of subscriptions and the activities encompassing each. Highlights of the company's Subscribe and Retain solutions are also included.

The Subscription Lifecycle

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