IBM Seventh Annual Online Retail Holiday Readiness Report



IBM's report highlights best practices and technologies merchants can use to better understand their customers, including ways to optimize the mobile experience. Content is also included on how merchants can execute successful digital and omni-channel marketing campaigns across channels which leverage both real-time and historical customer insights to increase revenue and drive long-term brand loyalty. By focusing on customer acquisition and retention across channels, merchants can help ensure a profit holiday season.

Holiday Readiness Report IBM June 2014

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