Email Marketing Through The Purchase Journey: A Benchmark Report



dotMailer examined 40 major eCommerce retailers in the UK and US to assess whether and how retailers are using marketing to re-engage customers who abandon their browsing sessions and shopping carts. Merchants who do re-engage can see an uptick in sales, repeat purchases, and increased loyalty by reaching customers when a purchase is still on their mind and persuading them to return to checkout.

Benchmark Report Email marketing through the purchase journey Multichannel Merchant

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