Fraud & Risk

Building Consumer Trust: Authentication in the War Against Identity

John Watkins and Thomas French -- SAS Institute Inc.


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As fraudsters attempt more and more inventive ways to steal from online retailers, identity is increasingly being relied upon to help companies separate valid users from bad actors. This Solution Spotlight webinar starts with an account takeover scenario involving one-time passwords, followed by a brief review of the role data breaches are playing in today's fraud landscape. SAS Institute then looks at the concept of identity proofing and how this intersects with security. Synthetic identities are examined in detail next. The session concludes with an overview of SAS Institute's Identity solution as well as detailed Q&A.

Slides and presenters' notes from this webinar are available here.