Fraud & Risk

The Rise of Digital Identity: How Retailers Can Close the Gap Between Consumer Convenience and Data Security

Rich Huffman -- Equifax


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With new regulations impacting consumer privacy taking effect and the proliferation of retailers using data to create personalized online experiences for their customers, digital identities are an increasingly common way to mitigate risk while providing a strong customer experience.

In this webinar, Equifax examines what universal digital identities are and three key parameters for establishing them. Next, an overview of the current state of the market is provided, with a particular focus on mobile commerce and risk factors associated with existing authentication approaches. The webinar concludes with the impact technology is having on identity and benefits universal digital identities can offer both retailers and consumers.

Slides from this webinar are available here.