Fraud & Risk

Why Traditional Device Fingerprinting Doesn't Work Anymore

Alex Andon -- Simility; Jouni Lehti -- NettiX


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In the past decade and a half, eCommerce has been transformed through new business models, payment options, and methods of ordering. Likewise, the mechanisms companies can use to identify the devices placing those orders have evolved considerably. In this webinar, Simility looks at four generations of device IDs, and how effective each is in helping combat complex types of fraud. Two use cases, bulk account sign-ups and money laundering, are then examined in detail. The webinar concludes with a look at how NettiX, a Finnish online classified ad marketplace, uses device IDs to help identify illegitimate buyers and sellers.

Slides from this webinar are available here.