Find Resources
Payments
Consumer Authentication in eCommerce Annual Survey
Survey
The 2014 Consumer Authentication Survey looked at how companies around the world perceive and use consumer authentication (a.k.a. 3D Secure, or 3DS). Nearly two-thirds of merchants globally are enrolled in at least one consumer authentication program, though rates vary by country -- for example, in North America, the rate is ~45%. Over three-fourths of respondents who participate in at least one consumer authentication program use Verified by Visa, MasterCard SecureCode, or both, with larger merchants most likely to support these protocols.
Share: