Meeting the New Normal: Consumer Needs & Consumer Behavior 2022
The world is slowly beginning to readjust to the new, post-pandemic "normal." But consumer’s needs, behaviors and purchasing habits are changing—and many of these new expectations will remain post-pandemic.
Trends such as Digitization, Sustainability, Ecosystem Thinking, and Direct to Consumer orientation are having an impact on merchants and forcing them to reconsider business models. Merchants are using technology and data to offer personalized products and services to consumers, which is starting to replace and balance traditional “go-to-market” approaches.
So, how will new consumer behaviors transform the future of eCommerce? This presentation explores that complex question in detail.