Leveraging the PSP-Issuer-Merchant Collaboration to Boost Payment Performance Under PSD2
For large eCommerce merchants, even the smallest percentage of conversion gain is crucial, as it corresponds to thousands of euros or dollars, and sometimes more. As strong customer authentication becomes mandatory for all transactions under PSD2, this step adds friction to the customer journey, and therefore increases the risk of a transaction failing.
Moreover, PSD2 is introducing important changes in the fight against online payment fraud: the decision to trigger strong authentication (which was previously made by merchants) is now in the hands of the customers' issuing banks.
This presentation focuses on effective methods for achieving the balance of friction and authentication, while also examining Merchant initiated Transactions (MIT) such as Buy Now Pay Later.