Payments

Power Exceptional Customer Experience: Embracing Tokenization

Andre Machicao -- Cybersource; Ian Burgess -- Utilita Energy

Presentation

Tokenization is the process of substituting a sensitive data attribute with non-sensitive data, called a token, which cannot be exploited and has no value on its own. In a payments context, a token replaces the primary account number, or PAN, enabling a payment to be processed without exposing the actual account number.

This presentation begins with a look at how consumer expectations are evolving, especially in light of the novel coronavirus, then summarizes tokenization and three advantages it can enable. Six considerations for tokenization conclude the deck.

Power Exceptional Customer Experience: Embracing Tokenization

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