Alternative Payments and their Importance in Emerging Markets

Matthias Setzer -- PayU; Patrik NovAk --


Non-card payment methods, more commonly known as alternative payments, comprise significant market share in many of the eCommerce markets poised for rapid growth in the next few years. This presentation examines six common alternative payment types and uses brief case studies in four countries to help illustrate how and why specific alternative payments are popular. then discusses local processing and the benefits they observed when using it as part of their growth strategy.

Alternative Payments and Their Importance in Emerging Markets

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