Africa: The Final Frontier

Doug Schwegman -- Global Insight Group; Rossini Zumwalt -- Emergent Payments;


Africa is poised to be one of the fastest growing regions for eCommerce in the coming years. This presentation provides an overview of key statistics and explains why mobile commerce is playing a pivotal role in the development of the continent's markets. Next, a snapshot of the typical African consumer is provided, with a special focus on Kenya and Ghana. A brief look at the mobile money market concludes the review.

Africa: The Final Frontier

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