Fraud & Risk

Fighting Friendly Fraud 101

Tal Yeshanov and Alice Cheung -- Uber


Friendly fraud is one of the largest contributors to chargebacks, costing merchants billions of dollars each year. After providing an introduction to what friendly fraud is and why merchants need to care about it, Uber compares and contrasts friendly fraud with true fraud. Several initiatives the company has implemented to tackle friendly fraud are then highlighted, covering both prevention and mitigation. The presentation closes with a brief look at compelling evidence and representing friendly fraud chargebacks.

Fighting Friendly Fraud 101

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