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Infer, Inform, and Influence: Using BIN/Issuer Analytics to Boost Payments Performance

Bill Cohn -- Vantiv; Sam Anson -- Microsoft; Garrett Goff -- Netflix

Presentation

At MRC San Diego a trio of payments veterans spoke on the value of reviewing BINs (bank identification numbers) and other card issuer data routinely. The panel began by focusing on inefficiencies within the payments ecosystem, looking at five examples of mis-alignment and how data can begin to help close these gaps. Data elements and sources were examined next, followed by several examples of insights which can be gleaned through payment analytics. The conversation concluded with four practical actions merchants can take and a Q&A period.

Infer, Inform, and Influence: Using BIN/Issuer Analytics to Boost Payments Performance

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