Fraud & Risk

Virtual Goods: Balancing Risk and Reward

Tom Byrnes - Vesta Corporation; Katharine Daubney - Vodafone UK


The growth of virtual goods is fulfilling consumers' demand for immediate fulfillment while also providing companies with terrific revenue opportunities. However, many of these same elements which make virtual products appealing to consumers also represent challenges to merchants' operations and expose them to risk. This presentation includes recommendations to help companies achieve a balance between customer experience and risk mitigation, along with suggestions for a layered technology approach to prevent chargebacks.

Virtual Goods: Balancing Risk and Reward

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