Digital Natives -- Your Next New Customer

Johnny Ayers - Socure


As the generation which follows Generation X, Millennials represent an enormous opportunity to online merchants, as they are generally Internet savvy, spend considerable time on their smartphones, and are big consumers of electronic media. This presentation examines the characteristics which make this demographic unique, including their finances and buying behavior. Socure concludes with insights on how companies can better interact with and sell to Millennials, including in-store pickup and loyalty programs.

Digital Natives -- Your Next New Customer

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