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Fraud & Risk
Balancing Fraud Prevention & Customer Experience in a Rapidly Evolving Online Environment
Presentation
Balancing fraud prevention and customer experience is often easier said than done. At MRC Vegas '17, Riskified presented a case study with Foot Locker on how they approached building a fraud prevention strategy while simultaneously improving buyers' experiences and increasing sales. An overview of Foot Locker's fraud screening process is included, along with details on how operational efficiency was improved as a result of their company's fraud platform migration. Lessons learned and actionable tips conclude the review.
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