Fraud & Risk

Friendly Fraud: Seeing the Light

Richard Schulz, Swaminathan Vaithianathasamy, and Thomas Koshy -- Google


So-called "friendly fraud" is a growing threat to online retailers, especially digital goods merchants. This session explains what friendly fraud is, its impact, and context on how a combination of policies and behavior lead to the current state. Google then shares insights on applying machine learning to combating friendly fraud, followed by a detailed look at how the company views the problem and what Google is doing to try to mitigate it.

Friendly Fraud: Seeing the Light

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