Alternative Payment Methods in Europe - How to Tackle a Successful Markey Entry

Matthias Hoffmann - adidas Group


adidas Group added immediate online bank transfer options for eCommerce points of sale in the Netherlands and Poland, as well as the open invoice payment method for Germany and Austria. Key questions and points they considered are discussed, along with insights from supporting payments for customized, made-to-order products with longer lead times.

Alternative Payment Methods in Europe

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