Merchant Spotlight Winner - Badoo

Gill Wells and Charles Damen - Badoo


Badoo discusses how they increased authorization rates by scrutinizing transaction routing, establishing local acquirers where possible as well as benchmarking costs and authorization rates. A Payments Optimizer service was developed to dynamically route transactions according to the best auth rate/transaction cost combination. Running trials and A/B tests on PSPs and acquirers also helped Badoo decrease declines, unnecessary transaction costs, and chargebacks.

Merchant Spotlight Winner - Badoo

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