Payments

Knowledge Pills: Online Payment Landscape in Turkey - a Kind of "Different"

Barbaros Özbugutu - iyzico

Presentation

Currently Turkey has the second highest credit card penetration rate in Europe (only the UK is higher in Europe). Card payments make up the vast majority of transactions (over 90%). Over 2/3 of transactions (~68%) use installments, which are also known as loyalty cards; this is commonly used as a marketing tool in Turkey.

Knowledge Pills: Online Payment Landscape in Turkey - a Kind of 'Different'

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