Fraud & Risk

Fight Fraud with Device Reputation

Chris Thomas - iovation


New accounts can be challenging for eCommerce merchants to evaluate as there is less data than with more established accounts. One way to assess new accounts is through associations; good accounts tend to have few associations and bad accounts tend to have many associations. Trust scores (a.k.a. reputation scores) can help merchants recognize when a new customer is good.

Fight Fraud with Device Reputation

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