Knowledge Pill - Analyzing Customer Behavior Pre-Purchase

Ryan Wilk - NuData Security; Wendy Roberts - YapStone

Presentation

NuData Security provides insights on how merchants can evaluate pre-transaction data to help differentiate illegitimate behavior from legitimate users. YapStone then looks at post-purchase analysis, specifically tackling the problem of collusion in providing risk management for property rentals.

Knowledge Pill - Analyzing Customer Behavior Pre-Purchase