EMV: Ready or Not, Here It Comes!

Julie Conroy - Aite Group


EMV cards, or so-called chip cards, have reduced counterfeit fraud in the countries where EMV has already been deployed. To prepare for EMV, merchants need to evaluate hardware and software options for their payment terminals, and develop and decide on a technology strategy. While EMV is effective at reducing card-present fraud, it does not impact card-not-present fraud, so businesses will need to adjust their fraud prevention strategies accordingly.

EMV: Ready or Not, Here It Comes!

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